PANOS MIRIAGOS
Peace of mind? No thank you.
Settling down? What am I? Retired?
Well, I get bored too easily
so I’m always trying to keep things intense.
I love pop, indie, Asos, H&M, Ryanair, popsicles,
working out, illegal torrent downloading, going out,
staying in, playing with my cat and eating cat food
or as I usually call it, food.
When it comes to Advertising,
please, let’s do great work.
Or we can all just die.
Now in
SohoSquare, Athens
OGILVY GROUP
Young lions 2017
1st Award in Film, Greece
film
The brief was simple. Communicate to the Greeks the even wider international flight network of Aegean Airlines with more than 122 destinations.
"You can go even further when you travel with your closest ones".
For this idea, we asked ourselves who's that Greek that went even further and reached the top with the support of their family and friends.
The answer was Gianni Antetokounmpo, the well-known NBA star.
And this is his journey.
Credits
Advertising Agency: Soho Square, Athens
Creative Director: Yorgos Garefalakis
Copywriter: Panos Myriagkos
Art Director: Vicky Kalafati
Client: Aegean Airlines
COSMOTE What’s Up, Greece’s largest youth telecom brand
decided a rebrand, actually a whole new reintroduction to the audience.
The campaign’s keyword “ΤΩΡΑ”, which means Now in Greek
and the slogan “Everything Is Now” broadcasts to the youths
not to get discouraged from the current circumstances
and try to embrace life with all its difficulties, find beauty
where it’s hard to find
and live every moment to the fullest.
"Everything Is Now"
Advertising Agency: Bold Ogilvy & Mather
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director: Andreas Panagakis
Copywriter: Panos Myriagkos, Zoe Boukouvala, Aliki Petahti
Art Director: Eleni Simadiraki, Vasilis Mexis
Client: What’s Up by COSMOTE
COSMOTE, the largest telecom company in Greece, wanted to promote the new FON Services where basically you can take your home network wherever you go in the world by getting connected with other users’ WI-FI. So we created the “WIFIPENDENCE DAY” movement, which was fighting for Free WI-FI.
A video showing members of the movement breaking into the headquarters of COSMOTE and hanging a huge banner from the rooftop of the building got viral all over the Internet. Only then, we made the revelation that behind this movement was COSMOTE.
"WIFI"
Credits:
Advertising Agency: Bold Ogilvy & Mather
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director: George Kanellopoulos
Art Director: Yiannis Pallis
Copywriter: Panos Miriagos
Client: Cosmoste
The “Spray Your Truth” Integrated Campaign for STR8, a fragrance for men, launched with this energetic TVC,
depicting all the different types of modern men and how they express their personal truth in their lives.
"Spray Your Truth"
Credits:
Advertising Agency: Bold Ogilvy & Mather
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director: George Kanellopoulos
Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
Client: STR8
The “LifeNetwork” Campaign was produced for COSMOTE,
the largest telecommunication company in Greece.
The Integrated Campaign launched with the real story of a COSMOTE user who misses the train home and unfortunately his surprise birthday party. But COSMOTE Network is there to save the day and consequently his birthday.
"The Train"
Credits:
Advertising Agency: Bold Ogilvy & Mather
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director: George Kouveliotis
Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
Client: Cosmote Telecommunications
A TVC for TRIDENT Gums.
The whole campaign was based on the insight that everybody steals gum.
So the Slogan of the whole campaign couldn’t be anything else than GET YOUR OWN.
"Get Yout Own"
Credits:
Advertising Agency: Bold Ogilvy & Mather
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director: George Kanellopoulos
Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
Client: Trident
CAMPAIGN SUMMARY
We created the HIT RADIO, a Web radio station dedicated to all women who have experienced sexual or physical violence, giving them the chance to share their stories in public, completely anonymously, while simultaneously reporting their abusers.
CREATIVE INSIGHT
The majority of women that have experienced sexual or physical violence, do not report these incidents out of shame or fear or because they do not want to be stigmatized. We need a medium that can give voice to all these unheard, personal stories and empower women to raise a stand, speak up without fear and report the cases of violence while maintaining their anonymity and safety.
HOW WILL IT WORK
We all share and listen to our favorite music everywhere. We use YouTube, Spotify or SoundCloud
to stream our favorite songs. The HIT RADIO, in order to disseminate the stories of molested women and raise public awareness by reaching out to everyone, will create popular playlists tagged as
TOP 20 HITS, POP HITS, THE GREATEST HITS, etc., where instead of famous songs there will be the recorded women's stories with a call to action to go to the station's website and learn more about the subject. Alternatively, on YouTube, audio-only preroll videos with the painful stories of violence will be played before a popular hit music video.
Cannes 2016
Cyber Competition
Greece 2016
1st in Cyber Competition
BRIEF
Raise money for the NGO “Donate Hair, Donate Love” in order to make wigs for children that have cancer or alopecia and subsequently they have lost their hair.
SOLUTION IN CYBER
We created a microsite thehairbank.gr.
In this microsite there would be a list of kids waiting for their new hair and every time a kid gets the wig, the list would get smaller and smaller.
The main visual of the microsite would be an illustration wig.
Every time donations are given, the wig would gradually fill up with colour.
In this way, anyone could now in real time that donations do take part in a bigger cause and feel proud of every kid that goes off the list.
In order to spread awareness of this microsite, we created an actual hair salon.
One kid would sit on a chair, in front of a mirror which actually is also a digital panel that would create visually the future wig on the kid’s head.
Through live streaming, internet users would donate money in real time, filling this way gradually the empty wig until it’s full.
Print Work for a bookstore for the World Book Day
Creative Director: Yorgos Garefalakis
Copywriter: Panos Myriagkos
Art Director: Vicky Kalafati, Nestoras Kechagias
DON'T LET YOUR BEDROOM TELL EVERYONE WHAT YOU DID LAST NIGHT.
HAPPY VALENTINE'S DAY.
Credits
Advertising Agency: Bold Ogilvy & Mother
Creative Director: Lazaros Nikiforidis
Art Director: Karagianni Dimitra
Copywriter: Panos Miriagos
Illustrator: Karagianni Dimitra
You don't need to disappear
every time you travel abroad.
Cosmote Travel Pass
Credits
Advertising Agency: Bold Ogilvy & Mother
Creative Director: Yiorgos Kanellopoulos
Copywriter: Panos Miriagos
Art Director: Karagianni Dimitra
Proud Laundry
Long live the colours. Print ad for the Athens Pride Event from Dr. Beckmann’s Colour and Dirt Collector.
With these sheets, you say goodbye to colour runs and hello to brighter colours for longer.
Advertising Agency: Soho Square, Athens, Greece
Creative Director: Yorgos Garefalakis
Art Director: Nestoras Kechagias
Copywriter: Panos Myriagkos