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PANOS MIRIAGOS

Peace of mind? No thank you.

Settling down? What am I? Retired?

Well, I get bored too easily

so I’m always trying to keep things intense.

I love pop, indie, Asos, H&M, Ryanair, popsicles,

working out, illegal torrent downloading, going out,

staying in, playing with my cat and eating cat food

or as I usually call it, food.

When it comes to Advertising,

please, let’s do great work.

Or we can all just die.

Now in

SohoSquare, Athens

OGILVY GROUP

Young lions 2017

1st Award in Film, Greece

film

The brief was simple. Communicate to the Greeks the even wider international flight network of Aegean Airlines with more than 122 destinations. 

 

"You can go even further when you travel with your closest ones".

 

For this idea, we asked ourselves who's that Greek that went even further and reached the top with the support of their family and friends.

The answer was Gianni Antetokounmpo, the well-known NBA star. 

And this is his journey. 

Credits 

Advertising Agency: Soho Square, Athens

Creative Director: Yorgos Garefalakis 

Copywriter: Panos Myriagkos

Art Director: Vicky Kalafati 

Client: Aegean Airlines 

COSMOTE What’s Up, Greece’s largest youth telecom brand

decided a rebrand, actually a whole new reintroduction to the audience.

The campaign’s keyword “ΤΩΡΑ”, which means Now in Greek

and the slogan “Everything Is Now” broadcasts to the youths

not to get discouraged from the current circumstances

and try to embrace life with all its difficulties, find beauty

where it’s hard to find

and live every moment to the fullest.

"Everything Is Now"

 

Advertising Agency: Bold Ogilvy & Mather 
Executive Creative Director: Yiannis Sideris 
Deputy Executive Creative Director: Lazaros Nikiforidis 
Creative Director: Andreas Panagakis 
Copywriter: Panos Myriagkos, Zoe Boukouvala, Aliki Petahti 
Art Director: Eleni Simadiraki, Vasilis Mexis 

Client: What’s Up by COSMOTE

COSMOTE, the largest telecom company in Greece, wanted to promote the new FON Services where basically you can take your home network wherever you go in the world by getting connected with other users’ WI-FI. So we created the “WIFIPENDENCE DAY” movement, which was fighting for Free WI-FI.

 

A video showing members of the movement breaking into the headquarters of COSMOTE and hanging a huge banner from the rooftop of the building got viral all over the Internet. Only then, we made the revelation that behind this movement was COSMOTE.

"WIFI"

 

 Credits:

Advertising Agency: Bold Ogilvy & Mather

Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director:  George Kanellopoulos

Art Director: Yiannis Pallis
Copywriter: Panos Miriagos
 

 Client: Cosmoste

The “Spray Your Truth” Integrated Campaign for STR8, a fragrance for men, launched with this energetic TVC,

depicting all the different types of modern men and how they express their personal truth in their lives.

"Spray Your Truth"

 

 Credits:

Advertising Agency: Bold Ogilvy & Mather

Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director:  George Kanellopoulos

Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
 

 Client: STR8

The “LifeNetwork” Campaign was produced for COSMOTE,

the largest telecommunication company in Greece.

The Integrated Campaign launched with the real story of a COSMOTE user who misses the train home and unfortunately his surprise birthday party. But COSMOTE Network is there to save the day and consequently his birthday.

"The Train"

 

 Credits:

Advertising Agency: Bold Ogilvy & Mather

Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director:  George Kouveliotis

Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
 

 Client: Cosmote Telecommunications

A TVC for TRIDENT Gums.

The whole campaign was based on the insight that everybody steals gum.

So the Slogan of the whole campaign couldn’t be anything else than GET YOUR OWN.

"Get Yout Own"

 

 Credits:

Advertising Agency: Bold Ogilvy & Mather

Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director:  George Kanellopoulos

Art Director: Dimitra Karagianni
Copywriter: Panos Miriagos
 

 Client: Trident

CAMPAIGN SUMMARY

We created the HIT RADIO, a Web radio station dedicated to all women who have experienced sexual or physical violence, giving them the chance to share their stories in public, completely anonymously, while simultaneously reporting their abusers.

CREATIVE INSIGHT

The majority of women that have experienced sexual or physical violence, do not report these incidents out of shame or fear or because they do not want to be stigmatized. We need a medium that can give voice to all these unheard, personal stories and empower women to raise a stand, speak up without fear and report the cases of violence while maintaining their anonymity and safety. 

HOW WILL IT WORK

We all share and listen to our favorite music everywhere. We use YouTube, Spotify or SoundCloud

to stream our favorite songs. The HIT RADIO, in order to disseminate the stories of molested women and raise public awareness by reaching out to everyone, will create popular playlists tagged as

TOP 20 HITS, POP HITS, THE GREATEST HITS, etc., where instead of famous songs there will be the recorded women's stories with a call to action to go to the station's website and learn more about the subject. Alternatively, on YouTube, audio-only preroll videos with the painful stories of violence will be played before a popular hit music video.

Cannes 2016

Cyber Competition

Greece 2016

1st in Cyber Competition

BRIEF

Raise money for the NGO “Donate Hair, Donate Love” in order to make wigs for children that have cancer or alopecia and subsequently they have lost their hair.

SOLUTION IN CYBER

We created a microsite thehairbank.gr.

In this microsite there would be a list of kids waiting for their new hair and every time a kid gets the wig, the list would get smaller and smaller.

The main visual of the microsite would be an illustration wig.

Every time donations are given, the wig would gradually fill up with colour.

In this way, anyone could now in real time that donations do take part in a bigger cause and feel proud of every kid that goes off the list. 

In order to spread awareness of this microsite,  we created an actual hair salon.

One kid would sit on a chair, in front of a mirror which actually is also a digital panel that would create visually the future wig on the kid’s head.

Through live streaming, internet users would donate money in real time, filling this way gradually the empty wig until it’s full.

print

Print Work for a bookstore for the World Book Day

Creative Director: Yorgos Garefalakis

Copywriter: Panos Myriagkos

Art Director: Vicky Kalafati, Nestoras Kechagias

DON'T LET YOUR BEDROOM TELL EVERYONE WHAT YOU DID LAST NIGHT.

HAPPY VALENTINE'S DAY.

 

 

Credits

Advertising Agency: Bold Ogilvy & Mother

Creative Director: Lazaros Nikiforidis

Art Director: Karagianni Dimitra

Copywriter: Panos Miriagos

Illustrator: Karagianni Dimitra

You don't need to disappear

every time you travel abroad.

Cosmote Travel Pass

 

 

Credits

Advertising Agency: Bold Ogilvy & Mother

Creative Director: Yiorgos Kanellopoulos

Copywriter: Panos Miriagos

Art Director: Karagianni Dimitra

Proud Laundry

 

Long live the colours. Print ad for the Athens Pride Event from Dr. Beckmann’s Colour and Dirt Collector. 

With these sheets, you say goodbye to colour runs and hello to brighter colours for longer. 

Advertising Agency: Soho Square, Athens, Greece

Creative Director: Yorgos Garefalakis

Art Director: Nestoras Kechagias

Copywriter: Panos Myriagkos

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